Charged to Lead

Under the motto "Charged to Lead", Toyota Motor Europe's National Retailers Meeting took place in Lisbon, organized by Desafio Global in collaboration with Leading.

For nine days, the 10,000 m² Lisbon International Fair (FIL) was transformed into a veritable Toyota "city", welcoming 3,100 participants from 43 countries for a true immersion in the brand's spirit of innovation. 

In a major operation, Leading ensured logistical coordination by managing the event's official hotels, welcoming and transporting the participants. At the same time, Leading supported 10 delegations from various countries with social programs, providing a distinctive and memorable experience for all participants.

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